CHANGING COMMUNICATION PATTERN WITH NETWORKING SITES OF SOCIAL MEDIA
Savita Jangra
Assistant Professor, D N PG College, Hisar, Haryana, India
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Social media and its tools such as YouTube, Facebook, Wikileaks, Wikipedia, MySpace, Digg.com, blogs, Twitter etc are craze of the internet users. Today‟s generation is continuously boosting the power of the social media by subscribing the sites. Due to the tremendous characteristics of social it is becoming the most powerful participatory medium of communication. Various functions performed by different techniques and tools used by media are social networking, web publishing, virtual reality, creating virtual relationships. It has become a key tool for provoking thought, dialogue and action around particular social issues. Even electronic media can‟t ignore it. The growth in the number of mobile internet users in India and the mobile data consumption in 2016 would largely be influenced by the adoption of smartphone and rich media content. In the country of 1.3 billion people, mobile phone subscriptions in India has already reached 1 billion mark, according to the latest data supplied by TRAI. According to Nielsen, Internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 99 percent to 121 billion minutes in July 2012 compared to 66 billion minutes in July 2011.
Keywords:
social media; communication pattern; networking sites
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