INTERNATIONAL JOURNAL OF PROFESSIONAL STUDIES

We face many millions of problems when we entered into the world of online shopping. Amazon also one of the online shopping applications sites that nowadays reached to millions of people everywhere. There are some problems that customer deals with like Defected in the product that leads to the customer peace of mind decreases Delay in the delivery of goods and products is also one of the problems that affect the serenity of the customer. The product which customers are choosing might been delivered wrong like, different in color or design etc. Some goods or product, which customer needs may not be available sometimes. Or occasionally the product will not be currently available to the address of the customer. This project is taking a look of consumer complacency with references to Amazon online shopping. The main objective of this project is to understand the customers’ opinion towards amazon in Kanpur city and to analyse the customers’ satisfaction towards online shopping on amazon. The study consisted with all the work flows of major e-commerce players they made consumers work easier and more comfortable and finally this project is concluded by saying that In India most of the people are used traditional means to buy their online store and for them it’s going to take a few years to change. But the categories of peoples especially the elite group are using the system; there is a bright future for online stores.

Keywords: Online shopping; Customer; e-commerce; customers’ satisfaction