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Abstract

STUDY ON THE FACTORS INFLUENCING FARMERS’ ATTITUDE TOWARDS AGRICULTURAL MARKETING PRODUCE

Mohan Gopal Meher

Research Scholar, Department of Economics, Himalayan University, Arunachal Pradesh, India

Dr. Sharad Dixit

Research Supervisor, Department of Economics, Himalayan University, Arunachal Pradesh, India

1 - 10
Vol.13, Jan-Jun, 2022
Receiving Date: 2021-11-14
Acceptance Date: 2022-01-12
Publication Date: 2022-01-20
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Abstract

In India even today more than half of the population is involved with agriculture thus making it the primary and important activity. Since most of the Indian population still lives in rural regions, so for this reason agriculture and related activities constitute the major source of revenue. Nonetheless, irrespective of the government's numerous efforts, there is still a huge disparity between a farmer's actual investment and the return on investment. As a result, the purpose of this research is to investigate the numerous factors which impact farmers' attitudes about agricultural produce marketing. The study revealed that the majority of farmers belonging to the study region are low-income subsistence farmers who are more susceptible to agricultural hazards. Substantial farmers have better access to financing, but they do not contact financial institutions because of their large precautionary reserves.


Keywords: agricultural produce; Agricultural Marketing; Farmers’ Attitude


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