ASSESSING CONSUMER PROTECTION MECHANISMS IN INDIA: INSIGHTS FROM AGRA CITY
Vatsala Upadhyay
Research Scholar, Department of Commerce, Himalayan University, Itanagar, Arunachal Pradesh
Dr. Bejender Kumar Agarwal
Research Supervisor, Department of Commerce, Himalayan University, Itanagar, Arunachal Pradesh
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Consumer protection is a crucial aspect of a well-functioning market economy. This paper evaluates the effectiveness of consumer protection mechanisms in India with a specific focus on Agra City. Through a combination of qualitative and quantitative analyses, including surveys and interviews with consumers and stakeholders, the paper assesses the current state of consumer protection in Agra. Key areas explored include consumer awareness, the effectiveness of legal frameworks, the role of regulatory bodies, and challenges faced by consumers. The findings aim to provide insights into the strengths and weaknesses of the existing mechanisms and suggest potential improvements for enhancing consumer protection in the region.
Keywords:
Safeguard, Protection, Consumer, Market, Economy
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