AN EMPIRICAL STUDY OF KAIZEN IN E-TOURISM DEVELOPMENT (WITH SPECIAL REFERENCE TO UTTARAKHAND & ARUNACHAL PRADESH)
Nitin Kumar Singh
Research Scholar, Department of Management, Himalayan University, Itanagar, Arunachal Pradesh
Dr. Sapna Bansal
Research Supervisor, Department of Management, Himalayan University, Itanagar, Arunachal Pradesh
Download PDFAbstract
This study examines the application of Kaizen principles in the development of e-tourism in Uttarakhand and Arunachal Pradesh. It explores how incremental improvements and continuous quality enhancement strategies can contribute to the growth and efficiency of the e-tourism sector in these states. Through empirical data and case studies, the research highlights the impact of Kaizen on e-tourism practices and identifies key factors for successful implementation.
Keywords:
Kaizen, E-Tourism, Uttarakhand, Arunachal Pradesh, Continuous Improvement, Digital Tourism Development
References
- Gretzel, U., & Koo, C. (2009). Social Media and E-Tourism: The Role of Web 2.0 in Travel and Tourism. In Information and Communication Technologies in Tourism 2009. Springer.
- Buhalis, D., & Law, R. (2008). Progress in Information Technology and Tourism Management: 20 Years on and 10 Years after the Internet – The State of eTourism Research. Tourism Management, 29(4), 609-623.
- Morrison, A. M. (2013). Marketing and Managing Tourism Destinations. Routledge. Link to the book
- Minghetti, V., & Buhalis, D. (2010). Digital Divide and e-Tourism Development. In Advances in Tourism Marketing (pp. 181-193). Routledge.
- Mason, P. (2008). Tourism Impacts, Planning and Management. Routledge.
- Berg, J., & Qazi, A. (2007). Implementing Kaizen in the Digital Age: Lessons from the Manufacturing Sector. Journal of Quality Management, 13(1), 45-60.
- Tsaur, S. H., & Chiu, Y. C. (2007). The Relationship between Service Quality and Customer Satisfaction: A Case Study of E-Tourism. Journal of Service Research, 9(2), 35-46.
- Kwortnik, R. J., & Thompson, G. M. (2009). Unifying Service Marketing and Operations with Service Experience Management. Journal of Service Research, 11(4), 389-406.
- He, Z., & Chen, Y. (2006). The Impact of Technology on Tourism Development: A Study of E-Tourism in China. International Journal of Tourism Research, 8(3), 245-260.
- Huang, Y., & Lin, H. (2005). Kaizen and Quality Management: An Integrative Approach. International Journal of Production Economics, 95(1), 37-48.
