SUCCESS OF THE BANKING SECTOR AND GENERAL CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO STATE BANK OF INDIA, MATHURA
Dr. S. C. Singhal
Associate Professor, Faculty of Commerce, K. R. P. G. College, Mathura
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The success of the banking sector and general customer satisfaction are interrelated. Customer satisfaction is an important parameter for the success of banking companies. Customer satisfaction is of utmost importance for the growth of a banking company and expansion of their services. Some of the main factors related with customer satisfaction are customer service, interest rate, calculation of interest, unbiased decision making ability, availability of investment options and other services. If the customer satisfaction is good, he is more enthusiastic and also gives necessary tips to enhance his services. Whereas if the customer satisfaction is less then they usually think of changing their services and move to other companies. State Bank of India (SBI) is the largest public sector bank in India with a wide network of branches and a significant presence in rural and semi-urban areas. SBI has received favorable ratings in terms of customer satisfaction in various surveys conducted by independent organizations.
Keywords:
banking sector; customer satisfaction; State Bank of India, Mathura
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